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5 tips for writing a press release that gets noticed

The reports of the death of the press release have been greatly exaggerated. A press release can be an effective way to relay information to the press, and ultimately the public. But it takes a special something to get it noticed.
Here are five press releases tips to ensure your work will stand out from the crowd.

1. Make sure your story is newsworthy

Before you begin, ask yourself the following questions:
  • Would anyone outside my organization care about this announcement?
  • Is this story relevant AND interesting to my target audience?
If you have answered an honest ‘yes’ to these questions, then read on these press release tips. If not, put the press release on the shelf until you have something truly worthwhile to report. Press Release Submission Sites No one wants to lose credibility with journalists because they have sent too many press releases that don’t contain anything newsworthy.

2. Start with an outline

Journalists get hundreds of emails and press releases every day. Even though you might find a 1000-word description of your product’s new login page fascinating, it’s unlikely any journalist will. Free Press Release Sites The ideal length of a press release is about 300-400 words, which is only three or four short paragraphs and a couple of quotes. So, start with a 3-4 section outline of the story and then write one or two sentences for each. And remember bullet points are your friend – they make your story easier to skim and make important points stand out.
For example: Press release about your new client (web site, product, customer)
  • What is your client doing that will change the world (not just for you) – Here is where you want to detail the benefits of your client’s new product or service and give some examples of how it is improving the lives of others, generating sales or any other positive advantages it brings.
  • Best thing about your new client – Including a quote from a reliable source either within the company or someone who has benefited from their service or product. This will provide validation for what they do and give readers more confidence in their offering.
  • 2nd best thing about your new client – There must be more than one reason your client is a leader in their field. Best Press Release Distribution Service Include any other milestones, awards received or key personnel that might be newsworthy.
  • Where they can see pictures of your new client’s product offering or service – Social media is a great place to showcase your client’s offering, especially if there is a visual component. A great product can be highlighted with a properly formatted image on Instagram, Facebook and Twitter. Even if it is a service, there is always a way to make a visual impact. Why not try using a video that can be used as a how-to guide and post to Youtube.

3. Use quotations to reinforce your main point

Remember, a journalist may end up using the quote in their story word for word so make sure it includes the main message of your release. It should also read like a real person, and ideally sound like something the person you are quoting would say. Don’t use technical language or buzz words.Press Release Writing Service If quoting someone in your organization, ensure it is someone who knows their stuff and can answer any media requests if you get some pick up.
A good quotation: “The advanced molecular technology in our new rain poncho makes it the most waterproof poncho in the market”
A bad quotation: “The double-quark boson hydrosphere will eliminate the need for conventional synthetic external H2O protective gear and increases the likelihood that saturation will not occur”

4. Figure out who is most likely to pick up your story

The media landscape is constantly changing, making it hard to keep up with who is working (or writing) where. Although you can create your own media contact list, maintaining that list and keeping up with all the media moves is nearly impossible. That’s why a trustworthy media contact database that is constantly reviewed and updated is worth its weight in gold. Press Release Sites There are a few companies that provide contact databases of journalists, analysts that you can search. But before you pick one, make sure that the database includes the regional, global or industry publications you care about and find out how they ensure their information is up to date.

For more best offers and experiences check out the press release power Press Release Power is a trusted name in Public Relations services, Press Release Distribution policy provided by us is highly-efficient and targets via our complete global Media Contact Database, online syndication and regional, national or international distribution. Press Release Power is a unique website where companies can promote literally everything about their commerce in a one-stop shop business marketplace.  A perfect the amalgamation of public relations and advertising entity, Press Release Power is a directory of businesses, goods, and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews.  With a full company profile, each business listed on Press Release Power has an influential means by which to produce quality leads as well as gain international, national and local disclosure for all of their products, services, and other business information.

No other body in the world provides such focused and thorough resources on every business category. Additionally, all of the other information on Press Release Power is FREE. On Press Release Power, you can catch any type of business, product, service, job, press release, an article.

Widespread distribution of your press release is paramount to us when you send a press release through our service like Press Release Power. We provide you the guarantee that your information will reach the maximum number of people possible.  For any Press Release Distribution Company, or an Online Press Release Distribution Company having key distribution partners to help disseminate your news is the main key. Depending on the type of Press Release Submission, there are many Press Release Distribution Packages available with us, which will also depend on where your press release will be distributed. You can opt for the most suitable package according to your need. 

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