Nasolabial Folds | Lifestyle Factors, Prevention & Skincare Advice

Noticing nasolabial folds—those smile or laugh lines that run from the sides of the nose to the corners of the mouth—can be surprising, especially if you’re under 30. These creases are often associated with aging, but they can start appearing earlier than expected due to a combination of lifestyle habits, genetics, and environmental stressors.

If you’re in your 20s and seeing these lines become more defined, don’t worry—it’s not uncommon. The good news? There are plenty of ways to prevent deepening folds, improve skin health, and maintain a youthful appearance without drastic measures.

What Causes Nasolabial Folds Before 30?

While nasolabial folds are a normal part of facial anatomy (everyone has them to some degree), their prominence at a younger age can be due to several contributing factors:

1. Facial Anatomy & Genetics

Some people naturally have more prominent cheek structures or deeper nasolabial lines due to bone structure or fat distribution, regardless of age. Genetics play a big role—if your parents had early smile lines, you might be more prone to.

2. Sun Damage

Excessive sun exposure without protection breaks down collagen and elastin, the proteins that keep skin plump and elastic. Over time, this leads to sagging, wrinkles, and more visible folds—even in your 20s.

3. Poor Skincare Habits

Skipping moisturizer, not using sunscreen, or failing to properly cleanse your skin can contribute to premature aging and skin dehydration, making lines more noticeable.

4. Weight Fluctuations

Significant weight loss (especially from the face) can lead to volume loss in the mid-face, causing the skin to sag slightly and emphasize nasolabial lines.

5. Smoking & Alcohol

Smoking restricts blood flow and damages collagen, while alcohol dehydrates the skin—both accelerate visible signs of aging, even in young skin.

6. Lack of Sleep or Stress

Chronic stress and poor sleep increase cortisol levels, which can break down skin structure and delay healing, leading to dull skin and more defined lines.

7. Repetitive Facial Movements

Smiling, laughing, or even habitual facial expressions can contribute to the formation of dynamic lines over time, especially if your skin is thin or dehydrated.

Prevention: How to Keep Nasolabial Folds Soft and Subtle

1. Daily Sunscreen Is Non-Negotiable

The number one anti-aging tool is SPF 30 or higher, worn daily—even when it’s cloudy. UV damage is the primary cause of collagen breakdown in young skin.

2. Hydrate & Moisturize

Well-hydrated skin appears plumper and more elastic. Use a hyaluronic acid serum followed by a rich, nourishing moisturizer to lock in moisture.

3. Incorporate Collagen-Boosting Ingredients

Look for products containing:

Retinol or Retinoids (vitamin A derivatives that stimulate collagen)

Vitamin C (brightens and supports collagen synthesis)

Peptides (help rebuild skin structure) Use retinol sparingly to start, and always wear SPF in the morning.

4. Facial Massage or Gua Sha

Daily massage helps improve circulation, reduce puffiness, and support lymphatic drainage. It may also help reduce tension in the face, minimizing expression lines.

5. Protect Your Sleep

Sleep is when your skin repairs itself. Aim for 7–9 hours per night, and try to sleep on your back—side sleeping can crease the face, contributing to deeper folds over time.

6. Healthy Diet & Hydration

Eat a diet rich in antioxidants, omega-3 fatty acids, and protein. These support skin health from within. And of course, drink plenty of water throughout the day.

7. Stop Smoking (or Don’t Start)

Smoking accelerates the aging process and worsens wrinkles—especially around the mouth and nasolabial area. Avoiding it is one of the best things you can do for your skin.

Skincare Routine to Minimize Nasolabial Folds (Under 30)

Here’s a simple, effective skincare routine tailored for prevention:

Morning:

Cleanser: Gentle gel or cream cleanser

Antioxidant Serum: Vitamin C or niacinamide

Moisturizer: Lightweight with humectants like glycerin or HA

SPF: Broad-spectrum sunscreen (SPF 30+)

Evening:

Cleanser

Retinol (2–3x/week): Start low strength (e.g., 0.25%) and work up

Moisturizer: Richer texture to repair overnight

Optional: Use a jade roller or gua sha for lymphatic drainage

Tip: Use eye cream under the nasolabial folds—many contain peptides and hydrating ingredients perfect for fine lines.

Treatments to Consider (If You Want More Support)

If skincare and lifestyle changes aren’t giving you the results you want, there are non-invasive treatments that can help address early nasolabial folds:

1. Microneedling

Stimulates collagen production and improves skin texture. Great for early lines and acne scarring.

2. Chemical Peels

Helps resurface the skin, boosting radiance and reducing the appearance of fine lines.

3. Radiofrequency Skin Tightening

Uses heat energy to firm and lift the skin—ideal for softening folds caused by mild sagging.

4. Preventative Fillers

Some opt for subtle dermal fillers (like hyaluronic acid-based) to gently support facial structure. If done conservatively by a skilled professional, this can delay deeper folds without altering your appearance.

Final Thoughts

Not at all. Nasolabial folds are completely normal and a natural part of your facial anatomy. If they’re becoming more noticeable under 30, it’s not necessarily a sign of premature aging—it could be due to facial expressions, slight volume changes, or even genetics.

The key is early prevention, consistent skincare, and healthy lifestyle choices. With the right approach, you can keep your skin looking smooth, plump, and radiant for years to come—no need for drastic measures.